Alaskan Brewing and Filson join forces on limited edition cooler
JUNEAU, Alaska (June 12, 2014) – Alaskan Brewing Co. is releasing a limited edition cooler, manufactured by the iconic American outfitter, Filson. Built with Filson’s high-quality fabric and Bridle Leather, this insulated cooler bag is perfect for carrying Alaskan Brewing beer.
“Alaska is all about journeys – a lot of the people who make the journey here do it with one purpose – to go farther than those who came before them,” said Tom West, one of Alaskan Brewing’s first employees, who has been with the brewery for over 27 years. “That spirit of exploration is alive and well here at Alaskan Brewing, and we always want our fans to be able to have an ice-cold beer at the end of any journey.”
That’s why Alaskan Brewing hired Filson to create a one-of-a-kind soft canvas cooler that is guaranteed to survive summer expeditions for years to come–providing cold refreshments in the most remote locations.
“At Filson, we manufacture goods that last from decade to decade,” said Alan Kirk, CEO of Filson, “focusing on achieving the highest possible quality.”
Filson was established in 1897, as the outfitter of choice for prospectors heading to the Klondike Gold Rush. Every Filson item is crafted with the knowledge of those who have gone before, and each is field-tested and ready to return to the wild.
Alaskan Brewing Co. was also inspired by the search for gold at the turn of the century. While researching brewing in Alaska, co-founder Marcy Larson unearthed shipping records from Douglas City Brewing Co. (1899-1907) that listed ingredients for its popular beers made for thirsty gold miners working at several mines in the Juneau area. Co-founder Geoff Larson homebrewed a batch of the Gold Rush-era beer and immediately saw what made it so popular–and the smooth Alaskan Amber Ale has become the brewery’s flagship product.
Alaskan Brewing Co. wanted a cooler that would stand the test of time and survive a trek around the world. The Filson-made cooler holds twelve Alaskan beers or a six-pack and lunch for two. It features a heavy-duty insulated lining, detachable Bridle Leather shoulder strap and leather grip handles with heritage C.C. Filson Co. snaps. Made in the USA of water-resistant Rugged Twill, it has four exterior pockets, rust-resistant brass hardware and two-way brass zippers.
It will be available in select bars and stores throughout Alaskan Brewing Co.’s distribution range. Quantities are limited, so Alaskan fans are encouraged to find them while they last. Feeling lucky? Text “Alaskan Filson” to 56512 or visit alaskanbeer.com and enter to win one of these exclusive, limited edition coolers!
Contact: Andy Kline, Communications Manager, Alaskan Brewing. 907.780.5922 firstname.lastname@example.org
Established in 1897, Filson is the leading outfitter and manufacturer of unfailing goods for outdoor enthusiasts. Built upon a reputation for reliability, Filson is a favorite among anglers and hunters, engineers and explorers, mariners and miners, and anyone who refuses to stay indoors. Headquartered in Seattle, Washington, the company is renowned for making its products in the USA from fabrics such as heavyweight Tin Cloth and warm Mackinaw Wool. A Bedrock Manufacturing brand, Filson stands for the highest quality and most durable apparel and accessories. For more information, go to www.filson.com.
About Alaskan Brewing Co.
Alaskan Brewing Co. has been making award-winning beer in the remote, coastal community of Juneau, Alaska, since 1986. The Alaskan Brew Crew bottles the unique character of the Last Frontier with historic recipes, local ingredients, and glacier-fed water. The pristine location of Alaskan beer has inspired the brewery to apply innovative thinking and a respect for the local environment to their growth, making Alaskan an industry leader in sustainability. Alaskan Brewing handcrafts Amber, White, Icy Bay IPA, Freeride APA, Stout, Hopothermia, seasonals, the award-winning Smoked Porter, and an array of limited edition beers in the Alaskan Pilot Series. Visit www.alaskanbeer.com to learn more and connect with Alaskan atFacebook.com/AlaskanBrewingCoor @AlaskanBrewing on Twitter.